Good creative can fail with an ineffective plan.
Bringing together paid media, social content, editorial and more presents our clients with a seamless narrative—and makes sense for the consumer.
Our expertise includes:
Our Answers Are
Yes, preferred partnerships do exist—but our approach is agnostic toward both partners and platforms, nurturing strong relationships locally and nationally with digital and traditional vendors.
We start from the beginning every time, with every client, no matter how large or small—and, using this planning and buying process, we determine the best use of limited funds no matter where the process leads us.
To recommend the most efficient channel mix, we use a variety of syndicated research and planning tools, including:
Measurement & Analytics
Data drives our entire decision-making process. We base our reporting and analytics on a collaborative, data-rich assessment of campaign performance, and we use this information to optimize ongoing and future campaigns.
We also use our proprietary SIFT platform to make data-driven decisions and provide our clients with a real-time dashboard to monitor results. SIFT takes all available data into account, examining not only media metrics but also sales, internal data and external factors (e.g. seasonality, weather, competitive activity.)
- A/B Testing
- Web Analytics
- Conversion Tracking
- Media Delivery Auditing
- Brand Health Tracking
- Attribution Modeling
- Media Brand Studies
- SIFT: Performance Dashboard Platform
New media trends, technology, platforms, buying approaches, targeting capabilities, ad units, media partners and day-to-day occurrences—we work hard to stay up-to-date in our industry.
Also, our digital team regularly attends industry conferences, subscribes to high-profile industry pubs and participates actively in local, regional and national digital organizations.
- Programmatic Outstream Video Accreditation
- Premier Google Partner
- Google Analytics Google Partner
“I work with agencies across America, and have personally seen EchoPoint find research that challenges partners to come up with out-of-the-box ideas, consistently.”
– Jason R. Hunter, Director of Sales Radio One Indianapolis