Good creative can fail with an ineffective plan.

Bringing together paid media, social content, editorial and more presents our clients with a seamless narrative—and makes sense for the consumer.

Our expertise includes:

Video icon
TV, Cable, OTT, Video on Demand, Online Video, Programmatic TV
Audio icon
Terrestrial, Streaming, Satellite
Digial icon
Programmatic Display, High Impact, Native, Custom Content Programs, Rich Media, Amazon Advertising, Site Direct
Out-of-home icon
Out of Home
Billboards, Cinema, Malls, Airports, Installations, Wallscapes
Paid social icon
Paid Social
Facebook, Instagram, Twitter, Pinterest, Snapchat, YouTube, Influencer Outreach
Print icon
Magazines, Newspaper
Paid search icon
Paid Search
Google, Bing, Amazon
Analytics icon
Media Reporting, Media Trend Analysis

Our Answers Are
Never Predetermined.

Yes, preferred partnerships do exist—but our approach is agnostic toward both partners and platforms, nurturing strong relationships locally and nationally with digital and traditional vendors.

We start from the beginning every time, with every client, no matter how large or small—and, using this planning and buying process, we determine the best use of limited funds no matter where the process leads us.

Research and Planning Tools

To recommend the most efficient channel mix, we use a variety of syndicated research and planning tools, including:

Placeholder Image? Sqad logo
Placeholder Image? Comscore logo
Placeholder Image? Telmar logo
Placeholder Image? Kantar logo
Placeholder Image? Strata logo new
Placeholder Image? Emarketer logo
Placeholder Image? Nielsen logo
Placeholder Image? Campaign manager logo

Measurement & Analytics

Data drives our entire decision-making process. We base our reporting and analytics on a collaborative, data-rich assessment of campaign performance, and we use this information to optimize ongoing and future campaigns.

We also use our proprietary SIFT platform to make data-driven decisions and provide our clients with a real-time dashboard to monitor results. SIFT takes all available data into account, examining not only media metrics but also sales, internal data and external factors (e.g. seasonality, weather, competitive activity.)

  • A/B Testing
  • Web Analytics
  • Conversion Tracking
  • Media Delivery Auditing
  • Brand Health Tracking
  • Attribution Modeling
  • Media Brand Studies
  • SIFT: Performance Dashboard Platform

Keeping Current

New media trends, technology, platforms, buying approaches, targeting capabilities, ad units, media partners and day-to-day occurrences—we work hard to stay up-to-date in our industry.

Also, our digital team regularly attends industry conferences, subscribes to high-profile industry pubs and participates actively in local, regional and national digital organizations.

“I work with agencies across America, and have personally seen EchoPoint find research that challenges partners to come up with out-of-the-box ideas, consistently.”

Jason R. Hunter, Director of Sales Radio One Indianapolis

Explore our case studies.