Getting a destination back on track.
Client
/
The Children's Museum
Situation
"Good enough" isn't.
At EchoPoint, there’s no such thing as set it and forget it. We track campaign performance closely, watching for any insights or red flags. So when The Children’s Museum’s digital display ads fell short of their goals, we noticed right away.
But to fix it, we needed more information. Was it a problem with our media partner—or the display ads themselves?
Metrics
Approach
We put our media partners to the test.
We vetted dozens of partners, evaluating them against strict criteria. We expected a high level of service, plus a track record of success with similar clients. They also needed the right technology: LiveRamp integration, pixel-tracking, and cookieless targeting. And of course, they had to be able to get our client’s ads up and running quickly.
Once we found the right fit for a new partner, it was time to test. We fine-tuned the budget, messaging, timing, audience, and KPIs. Then we put our new partner head-to-head against our current one.
Results
A beautiful new relationship.
Using our SIFT dashboard, we tracked performance in real time. Day after day. Partner vs. partner. Shortly into the nine-week test, the winner was clear. Cost per acquisition dropped by 24%, while return on ad spend grew by 39%.
At the end of the test, we shifted the buy, and the good news just kept coming. Transactions shot up by 50% with only a 17% increase in spend, and overall revenue grew by 41%.