Investing in deposits.
Client
/
Regional Bank
Situation
A great promo deserves a great strategy.
Our client, a regional bank, wanted to attract new deposits throughout Ohio, Indiana and Kentucky. So they designed a promo with high rates on CDs and money market accounts.
But to succeed, they needed prospective customers to hear about their rates. They’d have to get highly targeted to reach customers in the right areas—and comply with complex regulations on financial ads. That’s where we came in.
Metrics
Approach
Plan. Monitor. Adjust.
Our goal was simple: drive people to the bank’s website, then into their local branches to open accounts. We combined a mix of media—from paid search and social to radio, digital, display, newsprint and live in-game advertising with the Cincinnati Reds.
The campaign started off strong, with thousands of new CDs and money market accounts in the first few months. But as time wore on, the numbers flagged. So we did what we do best. We turned to the data for answers. Our live performance monitoring helped us adjust the strategy and get deposits back up.
Results
When a plan comes together.
Over the course of eight months, we helped our client open more than 13,000 accounts, representing $1.6 billion in new deposits.